Red Arc’s Email Marketing Connector allows you to seamlessly extend Raiser’s Edge NXT to employ a dedicated email marketing platform. You work with two amazing platforms, the connector transparently does all the hard work of making them operate as a single solution.

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Why Email Marketing Connector?

Better Together. Using a platform that is dedicated to email marketing will almost always give more sophistication and control than marketing features built into a CRM. But great platforms, if they aren't integrated, usually create more of a problem than a solution! Enter the Email Marketing Connector...

All constituent activity, all in one place. Seeing the full picture of a supporter's activity, including marketing activity, in RE is critical to effectively engaging with them. The connector makes this happen without you having to do anything, meaning that information is "just there"

No more data requests. Your marketing platform will always have its own up to date constituent information from RE so you can create campaigns and start journeys without requesting data from the db team. Additionally, this can include details you specify such as donation highlights and other constituent information giving you the granular information you need to accurately segment and include as content in your campaigns.

Know who wants to be contacted! Not knowing a supporter has unsubscribed from a marketing email can be awkward if you contact them directly from RE. The connector keeps RE up to date to so you don't need to worry about it.

Customer Story

We have automatic integration now from Campaign Monitor to RE NXT/RE7. This has reduced the manual workload expected and has increased data integrity/accuracy.

The new feature of integrating unsubscribes and bounces from CM to RE has been really helpful as we can see what the constituents are unsubscribing from. We are using this data for better segmentation of emails.

The University of Wollongong (UOW) is a globally recognised and respected university. As part of developing their strategic goal of digitisation UOW upgraded from RE 7 to RE NXT and moved to Campaign Monitor as their dedicated email marketing platform using Red Arc’s Email Marketing Connector to seamlessly integrate the two.

In terms of time saved it now takes on average a minute to globally add actions for 2000 people. So every email sent saves anywhere between 5-10 minutes.
They are able to track opens, clicks, bounces and unsubscribes automatically, with data syncing across Campaign Monitor and RE NXT.
One of the key KPIs UOW is now tracking that they couldn't before is measuring the engagement KPIs for the eDMs that are sent.
Plus the core metrics they measure has been made easier being stored in custom fields.

Read more of the story here.

Ensuring that every communication we send has purpose and this allows us to target the right audience.

Breakthrough Foundation wanted the ability to be able to automatically update email activity and unsubscribe, as well as be able to individualise donor journeys, based on the data from Raiser’s Edge NXT, and needed a way to have this information integrated with Campaign Monitor.

They had three frustrations they wanted to fix, with three goals:

1.Increased Time – As their digital strategy continued to grow, manually updating data from one system to another was time-consuming and not a sustainable option for long term growth.
2.Data integrity – With a goal of 100% compliant and accurate data, relying on an individual to ensure they are updating in a timely and accurate manner was not an option. Breakthrough pride themselves on their integrity and rely on their data to be accurate, so it was important things to them was to have this as close to 100% as possible.
3.Donor Experience – Everything Breakthrough do and the decisions they make come back to a positive donor experience. By not having their data automated, it created the potential for a poor donor experience and inaccurate data.

Find out how Email Marketing Connector helped them accomplish this