Better Together. Using a platform that is dedicated to email marketing will almost always give more sophistication and control than marketing features built into a CRM. But great platforms, if they aren't integrated, usually create more of a problem than a solution! Enter the Email Marketing Connector...
All constituent activity, all in one place. Seeing the full picture of a supporter's activity, including marketing activity, in RE is critical to effectively engaging with them. The connector makes this happen without you having to do anything, meaning that information is "just there"
No more data requests. Your marketing platform will always have its own up to date constituent information from RE so you can create campaigns and start journeys without requesting data from the db team. Additionally, this can include details you specify such as donation highlights and other constituent information giving you the granular information you need to accurately segment and include as content in your campaigns.
Know who wants to be contacted! Not knowing a supporter has unsubscribed from a marketing email can be awkward if you contact them directly from RE. The connector keeps RE up to date to so you don't need to worry about it.